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Optimization

If you’ve been on Salesforce for more than a year, your org is probably running on assumptions made by people who no longer work at your company. Optimization is the work of finding those assumptions, testing whether they still hold, and fixing what’s quietly costing you time, money, and adoption.

This category covers strategies for getting more out of the Salesforce you already own. You’ll find articles on Salesforce health checks, performance tuning, license rationalization, automation refactoring, data hygiene, and the systematic audits we use to surface quick wins before recommending bigger investments.

We approach optimization the way you’d repair a system mid-flight — find what’s actually broken, fix it without bringing the business down, and document the changes so the next administrator understands what happened and why. Most optimization engagements deliver visible ROI inside the first 60 days, with foundational improvements that compound over the year that follows.

Why Your Account Engagement Emails Are Not Landing

Why Your Account Engagement Emails are Not Landing

SPF published. DKIM key generated. Green checkmark inside Account Engagement. Your test email landed in…

Salesforce Duplicate Rules and Matching Rules

Salesforce Duplicate Rules vs. Matching Rules: The Difference (and Why They Keep Blocking Your Integrations)

Your Pardot connector throws a “duplicate record” error on a contact that has never existed…

Bob RollarAugust 22, 2026
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Use a Certified Salesforce Administrator to Implement Salesforce

Why you Should Use a Certified Salesforce Administrator to Implement Salesforce

The contract is signed. Your company has just made the investment in Salesforce, the world’s…

Bob RollarAugust 18, 2026
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5 Signs Your Salesforce Org Needs a Health Check Before Your Next Project

5 Signs Your Salesforce Org Needs a Health Check Before Your Next Project

  An org that “mostly works” is not the same thing as an org that’s…

Bob RollarAugust 18, 2026
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how to track grants in salesforce

How to Track Grants in Salesforce Nonprofit Cloud: Complete Setup

If your nonprofit or foundation is running a grants program on Salesforce — either as…

Bob RollarJuly 30, 2026
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why does salesforce report show duplicate rows

Why Does Salesforce Report Show Duplicate Rows? (Diagnostic Guide 2026)

You open the Opportunities report expecting one row per deal, and instead you see three…

Bob RollarJuly 24, 2026
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10 Salesforce Health Check Findings That Surprise CTOs

The Salesforce org has been live for two years. The team uses it daily. Dashboards…

Bob RollarAugust 4, 2025
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