CUSTOMER DATA PLATFORM

Salesforce Data 360

Consulting & Implementation

Data 360 (formerly Data Cloud) is the real-time data foundation that powers every modern Salesforce product — from Agentforce to Marketing Cloud Next. We help you build it right the first time: unified profiles, smart ingestion architecture, and activation that drives measurable ROI.

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Consistency — Data Modeling Is Everything

Data 360 unifies customer profiles across every system into a single real-time view. Identity resolution, schema design, and ingestion strategy determine whether that unified profile is trustworthy and actionable — or bloated and slow.

Connectivity — Real-Time When It Counts

Data 360 supports streaming, batch, API, and zero-copy integration with Snowflake, Databricks, and Google BigQuery. Choosing the right mode for each data source is critical — real-time is powerful but expensive; batch is cost-efficient but introduces latency.

Cost — Consumption-Based, Every Action Counts

Data 360 is usage-based: you pay for rows ingested, profiles unified, segments refreshed, and activations triggered. Without careful architecture, even elegant builds can burn through budget. We start small and scale with ROI evidence.

+2,000%

ROI reported by FedEx after implementing Data 360 with real-time AI activation

#1

Ranked CDP for marketers by Salesforce — the only real-time CDP native to CRM

3

Zero-copy data warehouse partners: Snowflake, Databricks, Google BigQuery

∞

Data sources — any cloud, any warehouse, any streaming event, any API

Unified Customer Profiles

Merge data from every Salesforce cloud, external warehouse, and third-party source into a single, real-time customer profile across all touchpoints.

Real-Time Streaming Ingestion

Ingest behavioral, transactional, and event data as it happens — enabling personalization and Agentforce grounding that’s always current.

Zero-Copy Data Integration

Activate data from Snowflake, Databricks, and Google BigQuery without moving or duplicating it — queried in place through federated architecture.

Identity Resolution

Match records across systems using configurable match rules — resolving anonymous, known, and partially-identified customers into unified profiles.

Clean Rooms & Privacy-Safe Collaboration

Collaborate with partners on shared audience insights without exposing raw customer data — enabling co-marketing and data partnerships with full privacy controls.

AI & Agentforce Grounding

Data 360 is the foundation that makes Agentforce intelligent — giving AI agents access to the full, unified customer context they need to take the right actions.

Your AI is only as smart as your data

Without Data 360, Agentforce agents only see the record currently open in Salesforce. With Data 360, agents reason over a complete, real-time customer profile — full interaction history, behavioral signals, multi-cloud data — enabling dramatically more accurate and contextual decisions.

Data 360 is also the foundation for Marketing Cloud Next, Einstein personalization, and virtually every new Salesforce AI capability. Organizations building on Data 360 now are building the platform for everything Salesforce ships next.

Data 360 Readiness Assessment

Before writing a single data stream, we evaluate your current data sources, CRM quality, and business goals to design an architecture that fits your actual use case and budget.

Data Ingestion Architecture

We design ingestion pipelines across Salesforce clouds, external systems, and streaming sources — choosing the right mode (real-time, batch, zero-copy) for each.

Identity Resolution Design

We configure match rules and reconciliation logic to build unified profiles that are accurate without over-merging — the most technically nuanced part of any Data 360 project.

Segmentation & Activation

We build calculated insights, segments, and activation flows that push unified data to Marketing Cloud, Sales Cloud, Agentforce, and external platforms.

Agentforce Data Grounding

We connect Data 360 to Agentforce so your AI agents reason over complete, real-time customer profiles — not just the record that’s open on the screen.

Ongoing Optimization & Governance

We monitor usage, tune ingestion schedules, archive stale data objects, and build governance processes to keep your Data 360 org healthy and cost-efficient.

MEET THE EXPERT

Certified Data 360 Expertise on Your Team

Our team includes Gaurish Goel, a Salesforce Certified Application Architect, Data Cloud Accredited Professional, and Agentforce Specialist who has built production Data 360 implementations across multiple orgs — including identity resolution, multi-source ingestion, and Agentforce grounding architectures.

Gaurish Goel

Salesforce Certified Application Architect