WEB DESIGN + SEO
SALESFORCE CONSULTING PARTNER

We Don’t Just Build Websites.

We Build Revenue Engines.

Every website we build feeds directly into Salesforce. Every keyword we target converts to a Contact. Every closed deal traces back to its first web touchpoint. Powered by Center Stage Web Design.

6

Industries

$19M+

Web-Attributed Revenue

100%

Salesforce-Connected

34×

Avg ROI on Web

INDUSTRY CASE STUDIES

Six Industries. Six Revenue Engines.

Real client outcomes, not template projects. Click an industry to see the full case study.

Financial Technology
Healthcare Services
Nonprofit / Social Impact
Professional Services
Industrial Manufacturing
Real Estate Development
Financial Technology
Sales CloudMarketing CloudCustomer 360Data Cloud

Fragmented Data, $0 Web Pipeline — Rebuilt Into a $2.4M Revenue Engine

NexaCapital · B2B SaaS · Digital Payments & Investment Platform

THE CHALLENGE

NexaCapital had 4 disconnected legacy systems across sales, support, marketing, and finance. Customer-facing teams had no real-time view of a prospect’s journey. Their homepage bounced 78% of visitors. Marketing campaigns were mass-blasted with zero segmentation. Sales reps spent 14 hrs/week manually entering web leads into Salesforce.

78%

Bounce Rate

12

Web-to-CRM Leads/Month

14 hrs

Manual Entry Hours/Week

$0

Pipeline from Web

Cloud Nexus Approach

Unified all 4 legacy systems into a single Salesforce Customer 360 data model — one source of truth for every customer touchpoint
Rebuilt the homepage around financial buyer psychology: removed jargon, added ROI calculator and social proof at scroll depth 40%
AEO content architecture targeting Google AI Overviews for "business cash flow forecasting software" — now appearing in top AI answers
Embedded Salesforce Web-to-Lead with full UTM + page-behavior tracking on every conversion point
Marketing Cloud journey built around intent signals: 7-touch automated nurture sequence from first visit to demo request
Einstein Lead Scoring deployed — reps only call leads with score 70+, cutting wasted outreach by 61%

Results

187%

More Qualified Leads

42%

Bounce Rate Reduction

$2.4M

Web-Sourced Pipeline (Q1)

4 hrs

Lead Response Time (was 11 days)

61%

Less Wasted Outreach

0 hrs

Manual Data Entry (was 14/wk)

“Cloud Nexus didn’t just redesign our website — they rebuilt how we generate revenue. For the first time, our CEO can see exactly which blog post or Google search generated a closed deal.”

Priya Mehta

VP of Revenue Operations · NexaCapital

Financial Technology — Industry PhotoREDESIGNED WEBSITEFinancial Technology — Redesigned WebsiteLIVE SALESFORCE DASHBOARDFinancial Technology — Live Salesforce Dashboard
Healthcare Services
Health CloudService CloudExperience CloudMarketing Cloud

Invisible on Google, PDF Intake Forms, 2018 Website — Now #1 in Local AI Search

MeridianMD · Multi-Location Practice Group · 8 Clinics

THE CHALLENGE

MeridianMD’s 8 clinic locations were invisible on local search. Their patient intake was a downloadable PDF. New patient data sat in spreadsheets until manually entered into Salesforce Health Cloud — often 3–5 days late. No automated follow-up existed post-appointment. Patients who searched “urgent care near me” never found them.

18

Organic Search Patients/Month

3–5 days

Data Entry Lag

0

AI Overview Rankings

4%

Online Booking Rate

Cloud Nexus Approach

Built 8 location-specific landing pages with structured schema markup (LocalBusiness, MedicalOrganization, FAQPage) — all now appear in Google AI Overviews
HIPAA-compliant intake forms push directly into Salesforce Health Cloud as Contact records within seconds of submission
Appointment booking widget integrated with Salesforce Service Cloud — cases auto-created, routed, and confirmed via SMS
Post-visit review automation: 24-hour follow-up via Marketing Cloud drives Google review requests to 4.9★ average
Patient journey flow in Health Cloud: New Inquiry → Scheduled → Arrived → Follow-up → Annual Re-engagement
SEO content strategy: 34 "near me" blog posts targeting high-intent local queries across all 8 service areas

Results

140%

More New Patient Inquiries

#1

Google AI Overview (3 target terms)

0 hrs

Manual Data Entry (was 14 hrs/wk)

4.9★

Average Google Rating

61%

Online Booking Rate (was 4%)

8 / 8

Clinics Ranking Page 1

“We went from being invisible online to being the first answer Google gives for urgent care searches in our area. The Salesforce Health Cloud integration means we never lose a patient inquiry again.”

Dr. Sandra Okafor

Chief Medical Officer · MeridianMD

Healthcare Services — Industry PhotoREDESIGNED WEBSITEHealthcare Services — Redesigned WebsiteLIVE SALESFORCE DASHBOARDHealthcare Services — Live Salesforce Dashboard
Nonprofit / Social Impact
Nonprofit Cloud (NPSP)Marketing CloudExperience CloudTableau CRM

Outdated Donation Site, Disconnected Donor Data — Giving Tripled in 12 Months

HorizonPath Foundation · Regional Nonprofit · Youth Workforce Development

THE CHALLENGE

HorizonPath’s donation site was built in 2016 with no mobile optimization. Online giving was 6% of total fundraising. Donor data lived across 3 spreadsheets, an outdated eTapestry instance, and paper gift records. Staff spent 20+ hours/week on manual donor management. Major gift officers had zero visibility into donor digital engagement before calling.

6%

Online Giving %

28%

Donor Retention Rate

20+ hrs

Manual Staff Hours/Week

1.2%

Mobile Conversion Rate

Cloud Nexus Approach

Migrated all donor data from 3 systems into Salesforce NPSP — clean, deduplicated, with full giving history visible to every team member
Redesigned donation experience with emotion-led storytelling, real-time impact counters, and frictionless one-click recurring giving
Google Grants SEO strategy — 34 high-intent nonprofit keywords now driving free Google Ad traffic ($10K/month value)
Donor journey automation: first-time givers receive a personalized impact report within 24 hours via Marketing Cloud
Tableau CRM dashboard gives major gift officers a donor's full digital footprint before every call: pages visited, emails opened, event attended
Experience Cloud donor portal: donors self-manage recurring gifts, view impact reports, and download tax receipts — zero staff time

Results

Online Donations (12 months)

71%

Donor Retention Rate (was 28%)

$10K

Free Monthly Ad Traffic via Google Grants

62%

More Major Gift Conversations

20 hrs

Weekly Staff Time Saved

8.1%

Mobile Conversion Rate (was 1.2%)

“For the first time, our major gift officers know exactly how engaged a donor is before they pick up the phone. The donor portal alone saved us 20 hours a week. Cloud Nexus understood mission-driven work.”

Marcus Webb

Executive Director · HorizonPath Foundation

Nonprofit / Social Impact — Industry PhotoREDESIGNED WEBSITENonprofit / Social Impact — Redesigned WebsiteLIVE SALESFORCE DASHBOARDNonprofit / Social Impact — Live Salesforce Dashboard
Professional Services
Sales CloudPardot (Marketing Cloud Account Engagement)Revenue Cloud

Referral-Only Firm Builds Its First Digital Pipeline — $680K New Revenue in 12 Months

Hartwell Advisory · Regional CPA & Strategic Advisory Firm

THE CHALLENGE

Hartwell Advisory relied 100% on referrals. Their website had no forms, no CTAs, no blog. Zero SEO presence — they weren’t ranking for a single relevant keyword. Prospects who found them on LinkedIn had nowhere to go. Salesforce was used as an address book. Partners had no pipeline visibility and forecasted by gut feeling.

0

Monthly Inbound Inquiries

0

SEO Keywords Ranking

Gut feel

Forecast Accuracy

$0

Revenue from Web

Cloud Nexus Approach

AEO blog strategy: 18 long-form articles targeting "AI answer box" placements for tax and advisory queries — 6 now appear in Google’s AI Overview
Built a self-qualification lead funnel: interactive assessment scores prospects on company size, complexity, and urgency, auto-routes into Salesforce opportunity stages
Pardot nurture sequences triggered by content downloads and page behavior — 7-touch series from cold visit to consultation request
Revenue Cloud CPQ: partners now build and send proposals directly in Salesforce with full pipeline visibility and stage-based forecasting
First-touch attribution model: every closed client’s original web touchpoint tracked — partner can now prove which content converts
Quarterly newsletter automation in Pardot keeps 1,200+ contacts warm with curated tax insights

Results

$680K

New Client Revenue (12 months)

34×

ROI on Web Investment

0→48

Monthly Inbound Inquiries

6

Google AI Overview Appearances

100%

Pipeline Visibility (was 0%)

27%

Content-to-Close Conversion Rate

“We went from zero digital presence to 48 inbound inquiries a month and $680K in new revenue. The self-qualification funnel alone changed how we sell. Cloud Nexus understood professional services — they didn’t treat us like an e-commerce brand.”

James Hartwell

Managing Partner · Hartwell Advisory

Professional Services — Industry PhotoREDESIGNED WEBSITEProfessional Services — Redesigned WebsiteLIVE SALESFORCE DASHBOARDProfessional Services — Live Salesforce Dashboard
Industrial Manufacturing
Sales CloudExperience CloudService CloudMuleSoft

A Dealer Portal + New Website Replaced 60% of Inbound Sales Calls With Self-Service

Crestline Industrial · B2B Custom Components Manufacturer · $40M Revenue

THE CHALLENGE

Crestline’s sales team was fielding 200+ daily calls for quote requests, order status, and spec sheets — work that didn’t require a human. Their website was a static PDF brochure with no quoting capability. Distributors and dealers had no portal — they emailed spreadsheets. Salesforce had been implemented 3 years prior but was barely used because nothing fed into it automatically.

200+

Daily Inbound Sales Calls

3–5 days

Quote Turnaround Time

Stale

Salesforce Data Quality

None (email)

Dealer Portal

Cloud Nexus Approach

Built an Experience Cloud dealer portal: distributors configure, price, and submit orders 24/7 — all flowing directly into Salesforce as Opportunities
Integrated ERP (SAP) into Salesforce via MuleSoft — real-time inventory, pricing, and order status sync every 60 seconds
Rebuilt the marketing website with product configurator, spec-sheet generator, and RFQ form — all Web-to-Lead into Salesforce
Technical SEO for industrial search terms: long-tail B2B queries like "custom aluminum extrusion quotes" now ranking page 1
Service Cloud case management: product quality issues, warranty claims, and tech support all self-submitted and tracked by dealers
AI-powered chatbot on website answers 80% of spec and availability questions without human intervention

Results

60%

Fewer Inbound Sales Calls

4 hrs

Quote Turnaround (was 3–5 days)

$8.2M

Portal-Sourced Orders (Year 1)

94%

Dealer Portal Adoption Rate

80%

Support Questions Deflected by AI

100%

ERP–Salesforce Data Sync (Real-Time)

“We didn’t think a website could replace 60% of our sales team’s phone work. The dealer portal alone generated $8.2M in its first year. Cloud Nexus understood manufacturing — they didn’t oversell what we didn’t need.”

Brian Kowalski

VP of Sales & Operations · Crestline Industrial

Industrial Manufacturing — Industry PhotoREDESIGNED WEBSITEIndustrial Manufacturing — Redesigned WebsiteLIVE SALESFORCE DASHBOARDIndustrial Manufacturing — Live Salesforce Dashboard
Real Estate Development
Sales CloudMarketing CloudSalesforce FlowsData Cloud

After-Hours Leads Were Dying in Inboxes — Now AI Agents Respond in 90 Seconds

Verano Communities · Regional Home Builder · 12 Active Communities

THE CHALLENGE

Verano’s sales agents were working 9–5 while their target buyers — millennials — were browsing home listings at 9 PM. 68% of web inquiries came after hours and were not followed up until the next business day. By then, buyers had moved on to a competitor. Their 12 community microsites were visually inconsistent, had no live inventory, and weren’t ranking for local search.

Next day

After-Hours Lead Follow-Up

18 hrs

Avg Lead Response Time

68%

After-Hours Inquiries Lost

0 / 12

Community Sites w/ Live Inventory

Cloud Nexus Approach

Rebuilt all 12 community microsites with live Salesforce-synced inventory: available lots, pricing, and floor plans update automatically
Agentforce AI agent deployed — responds to new inquiries within 90 seconds 24/7: answers FAQs, qualifies buyers, books tours in Salesforce
Marketing Cloud Journey Builder: behavior-triggered drip sequences segment buyers by lot size, price range, and timeline based on site behavior
Data Cloud unified buyer identity: a visitor who browsed 3 communities is recognized as one person with a single, complete profile in Salesforce
Local SEO: community-specific pages now rank for "[city] new homes for sale" and "[neighborhood] home builder" queries
Closed-loop attribution: Salesforce connects every closed sale back to first-touch web source — Google, Meta, or direct search

Results

90 sec

AI Lead Response Time (was 18 hrs)

+94%

More After-Hours Leads Captured

$14.2M

Web-Attributed Sales (Year 1)

12 / 12

Communities with Live Inventory

3.1×

More Tour Appointments Booked

100%

First-Touch Attribution Tracked

“We were losing 68% of our leads to competitors because no one was available at night. Cloud Nexus built an AI agent that responds in 90 seconds and books tours while our team sleeps. Year one web-attributed sales: $14.2M.”

Diana Chen

Chief Marketing Officer · Verano Communities

Real Estate Development — Industry PhotoREDESIGNED WEBSITEReal Estate Development — Redesigned WebsiteLIVE SALESFORCE DASHBOARDReal Estate Development — Live Salesforce Dashboard
THE CLOUD NEXUS MODEL

Suspect → Prospect → Contact → Customer → Revenue Attribution

Because we own the entire stack, your closed-deal data flows back into keyword targeting and page design. The engine compounds.

Step 01

Suspect

SEO & AEO puts you in Google AI answers before they know your name

Step 02

Prospect

Page-behavior tracking and intent signals identify visitors ready to engage

Step 03

Contact

Forms, chatbots & intent data sync to Salesforce in real time

Step 04

Opportunity

Automated lead scoring, routing, and nurture — reps work only hot leads

Step 05

Customer

Closed-loop attribution proves ROI and sharpens every upstream decision

OUR DESIGN PARTNER

Center Stage Web Design & SEO

All web design and SEO work is delivered by Center Stage Web Design, our specialized partner for cutting-edge website design, SEO optimization, and digital strategy. They bring deep expertise in conversion optimization, technical SEO, and building websites that drive real business results.

Cloud Nexus handles the Salesforce CRM integration, lead routing, and marketing automation to complete the end-to-end RevOps engine.

Visit Center Stage Web Design
YOUR WEB DESIGN PARTNER

Center Stage Web Design & SEO

Specialized in high-conversion website design and SEO strategy

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